The Many Different Types of Outdoor Billboard Advertising
Advertising is a great way to represent yourself to the target audience in a smart and eye-catching manner. There are very many kinds of advertising techniques. One of the most popular means of advertising is Outdoor Billboard Advertising. Within this segment itself, there is a lot of variety and options. Let us have a look at these:
- Bulletin: Bulletin billboards is known as a great form of advertising the increasingly mobile population. They ensure long presence and offers great range of visibility. Generally they are 14 x 48 feet in size.
- Wall-scape: These are generally affixed to the building and offer great visibility even from a distance. They are an excellent option for high impact advertising in metro areas. They are available in variable sizes.
- Poster: This kind of advertising offer high visibility to the vehicular traffic and are a great option to attract the attention of local audience. Their general size is 10.5 x 22.8 feet.
- 8-Sheet: 8-Sheet billboard ads are usually located along primary and secondary roads in the urban areas offering good visibility and leading to dramatic impact on the audience. They are generally 5 x 11 feet in size.
- Spectacular: Spectacular is a great and unique way to advertise in the major downtown areas of the city. They leave such an impact that can turn your brand intro a staple. It is available in different sizes.
- Exterior of Bus: You can now drive your message to target audience by advertising on the bus exterior. Buses are one of the most highly visible medium of advertisement that attracts the attention of pedestrians. You can advertise on the sides of the bus, its tail or its head. Their size may vary depending on the kind of bus you choose to advertise on.
- Bus Card: It is another good medium to completely captivate your audience by means of attention grabbing, vibrant messages on the interiors of the bus. They are also available in variable sizes.
- Platform Display at Subway/ Railway: There is a lot of variety when it comes to platform displays at subway and railway. This includes 1-sheet, 2-sheet, 3-sheet, clock, diorama, pier, etc. It is a very visible means to promote yourself to the audience. As commuters pass your message every day, the frequency tend to leave a greater impact. You can choose ‘station domination’ (single advertiser displaying their ads on every media space of the station) to leave maximum impact.
- Train Exterior: The exterior of the train, like the bus, can also be used as an advertisement media. It is good way to connect with the audience as these ads tend to stick in the mind of those who commute through subway on regular basis.
- Train Interior: Similar to bus card, you can make use of the interior space of the train to advertise. You can choose between brand train, car card and wrapped interior.
Bus shelter, bus bench, kiosk, urban panel and digital urban panel, etc. are some other means of outdoor billboard advertising that you can consider.
About the Author
The author of this article is associated with J&B Signs, the one of the largest independent out-of-home advertising media companies in Chicago. which offers Chicago Billboards, Billboards in Chicago, Chicago Billboard Company.
About the Author
The author of this article is associated with J&B Signs, the one of the largest independent out-of-home advertising media companies in Chicago. which offers Chicago Billboards, Billboards in Chicago, Chicago Billboard Company.